eCommerce remains one of the most profitable industries in 2020 with the global sales volume approaching $4 trillion worldwide. To overturn the impact of the COVID-19 pandemic, a large number of retailers invested in eCommerce. Besides, the pandemic brought several consequential changes in customers’ buying patterns that are expected to last for several years. Since most of us have become accustomed to online shopping due to COVID-19 restrictions, eCommerce has become more important than ever. As a result, an increasing number of retailers are planning to invest in eCommerce application development in 2021.
Odoo is one of the most sought-after software platforms that provides 360-degree eCommerce development services with a focus on delivering engaging customer experiences. It is an open-source software suite that provides a fully-integrated eCommerce module that enables businesses to build a custom online store from the ground up.
This post sheds light on the key features of the Odoo eCommerce module and what makes it an ideal solution for eCommerce application development.
Odoo eCommerce Features
Odoo eCommerce module enables retailers, merchants, and store owners to develop a fully-customized online marketplace to reach their potential customers. Besides, it provides a host of unique features and marketing tools to gain extensive reach and visibility over the internet. Given below are the key features of the Odoo eCommerce module that are conducive to delivering improved online shopping experiences.
Odoo Website Builder
Odoo offers an intuitive and easy-to-use website builder tool that significantly reduces the development strain and simplifies eCommerce website development. It comes with a grid layout editor and drag-and-drop features that make it extremely simple to build a website of any type. With Odoo website builder, even a non-technical person can easily create stunning website pages by moving and placing website blocks. Besides, it lets you drag and drop different elements, animations, and add transitions to make a website look appealing. It lets you change the background color, use different images, or upload new images if required.
Odoo Shop
Odoo Shop is designed specifically for building eCommerce websites and applications. The interface is increasingly simple and lets you easily customize your online store with features like product sorting and segmentation.
Checkout and Payment
Odoo lets you customize your shopping site’s checkout page to make the process quick and simple. With a one-step checkout process, Odoo lets you deliver seamless online shopping experiences to your customers. Besides, it provides easy integration with a variety of payment gateways to facilitate seamless checkout and transaction processing.
Integrated Tools
Odoo eCommerce provides a series of integrated tools, mainly to improve marketing strategies and bolster your upselling and cross-selling efforts. It lets you run promotional campaigns, give out discount coupons, and gift cards to boost sales and drive meaningful engagement. Besides, you can run remarketing campaigns to pull in your website visitors and push them down the sales funnel.
Reporting and Analytics
With real-time reporting and analytics features, you can easily gain valuable insights into your customers’ likes, preferences, and buying habits. It further lets you optimize your website appearance and fine-tune your marketing campaigns to deliver personalized shopping experiences. In doing so, it increases your chances of converting website visitors into happy customers.
You may also be interested in reading Mobile eCommerce Trends To Watch Out For In 2021
Closing Remarks
In a nutshell, Odoo is a powerful ERP software suite that offers complete support for eCommerce application development for both web and mobile platforms. Besides, it seamlessly integrates with a variety of enterprise applications including proprietary Odoo modules, third-party apps, and legacy systems. Odoo also provides several integrated tools to run effective marketing campaigns and augment cross-selling and upselling efforts. Another advantage is that Odoo keeps updating its features to make Odoo eCommerce development more agile, swift, and hassle-free.
Why Choose Oodles ERP For Odoo eCommerce Development Services?
We, at Oodles, provide end-to-end Odoo eCommerce development services to deliver engaging online shopping experiences across devices. With a proven track record in Odoo development services, we have successfully established ourselves as a seasoned Odoo ERP development company. Our development team is skilled at using Odoo ERP modules to render complete support for Odoo eCommerce development, Odoo CRM, Odoo Inventory, and more. Our full-scale Odoo eCommerce development services enable enterprises to expand their reach, boost sales, and generate new revenue streams. For more information, reach us out at [email protected].
