eCommerce is one of the most profitable industries worldwide that drew substantial capital investments from cross-industry businesses over recent years. A large number of businesses including retailers, merchants, and brick-and-mortar stores turned to eCommerce to remain operational during the pandemic-stricken period. At the same time, the global health crisis inflicted by COVID-19 brought unprecedented changes to customers’ shopping patterns and buying habits. With online shopping becoming part of the new normal, eCommerce sales shot up substantially during the pandemic.
As of today, a majority of customers prefer online shopping for most of their purchases including groceries, apparel, electronic items, and the likes. That said, it is an opportune time for eCommerce aspirants to build an online presence through eCommerce web app development. Here, we highlight the top factors that you must consider while opting for eCommerce web app development services.
When it comes to eCommerce web app development, you must ensure that your website has all essential UI elements to engage users and deliver improved customer experiences. Besides, there is a multitude of factors to consider from the standpoint of performance, usability, and user experience. Below are the top factors that businesses must consider as they opt for eCommerce web app development services.
Effective UI/UX design and development is increasingly crucial for any business having a web presence. In eCommerce web app development, it is even more important to have responsive UI and engaging visual elements to attract new customers and drive online sales. A Forrester study claims that 88 percent of users are less likely to return to a website if they previously had a bad user experience. It is, therefore, essential to pay special attention to UI/UX design and development while developing an eCommerce website.
In addition to responsive UI/UX elements, an eCommerce website must provide easy navigation flow and better search features. Having powerful navigation features ensures that customers can easily move between different product pages to easily find what they are looking for. Besides, it directly contributes to the overall user experience of customers as they browse through your website. Thus, it is advisable to provide easy navigation and search features for increased user convenience. Besides, developers must ensure that all navigation bars, buttons, and menus are fully functional to avoid bad user experiences.
We highly recommend conducting end-to-end usability testing that would help detect bugs that hamper the usability of your eCommerce website. Accordingly, developers can take steps to fix those bugs before they start impacting your website performance and its user experience.
Understandably, customer satisfaction is the key to a successful eCommerce marketing strategy. Therefore, eCommerce businesses must take appropriate steps to strengthen their customer support services by following the omnichannel approach. The omnichannel approach suggests that eCommerce businesses must provide easy connectivity to their customers for all types of communications across all possible channels. It includes company email, chat, online/offline marketing channels, social media platforms, and the likes. With more businesses turning to eCommerce, delivering omnichannel customer experiences has become more important than ever due to rising competition.
As an eCommerce business owner, you do not want your customers to face any difficulties during the checkout process. It is advisable to provide several payment options for better user convenience. Your customers must be able to save their card details, link their mobile wallets, and other payment methods for faster checkouts. Besides, you must also provide easy reverse functionality to easily remove their payment methods or de-link mobile wallets with minimal hassle.
A majority of customers prefer mobile devices to make online purchases these days. That said, most businesses also invest in eCommerce mobile app development in addition to web development to effectively target mobile users. However, developing an eCommerce website alone may work out for most small-scale businesses. Nevertheless, it is critical to ensure that the website is well optimized for mobile devices and is fully compatible with all popular mobile browsers. It is advisable to implement AMP (accelerated mobile pages) to render a better browsing experience across mobile devices. Besides, AMP implementation significantly reduces the website load time which translates into improved website performance across mobile devices and better user experiences.
You may also like to read Top Reasons Why Your eCommerce Business Needs a Mobile App
These were the top factors that must be taken into consideration while opting for eCommerce web app development services. From UI/UX design to the development and implementation of quintessential functionalities like AMP, it all contributes to delivering great customer experiences. However, it is increasingly important to have a team of experienced UI/UX designers, front-end developers, and QA engineers at your disposal to get things done. Instead of hiring freelance developers or setting up an in-house team of developers, the ideal way is to outsource a trusted eCommerce app development company. It would help you save project costs while ensuring high-quality services that would go a long way towards improving customer experiences.
We, at Oodles ERP, provide enterprise-grade eCommerce web app development services to address the diverse needs of our customers. Our end-to-end eCommerce software solutions enable businesses to strengthen their brand’s online presence and generate new revenue streams. We use open-source software platforms like Magento, PrestaShop, and WooCommerce to build scalable eCommerce solutions with custom features. To learn more about our eCommerce web app development services, contact us at [email protected].