Achieve Business Success Through SaaS Application Development

Posted By : Anirudh Bhardwaj | May 12, 2021

Achieve Business Success Through SaaS Application Development

As we advance further into the field of business process management, we discover the growing influence of the software-as-a-service (SaaS) architecture. Businesses, these days, have become more concerned about data security and scalability issues that are commonly associated with on-premise systems. Consequently, the demand for enterprise-grade SaaS application development is rising exponentially across the globe. 

Although the global IT investment has declined considerably due to the ongoing pandemic situation, it hardly seems to impact the popularity of SaaS. According to Gartner, the SaaS industry was valued at $110 billion in the previous year. Furthermore, it is expected to reach $141 billion by the year 2022. 

Here, we’ll discuss the five crucial factors for SaaS application development that are conducive to achieving business success in 2021. Before we jump into the subject matter, let’s explore the significance of SaaS software development services. 


Also, Read Essential Components of SaaS Application Development


The Software as a Service (SaaS) Architecture

SaaS is a popular software distribution model that provides cloud-hosted solutions to address a wide range of industry-specific use cases.  In layman terms, it refers to an application that is hosted on remote servers and compiles features and services offered by the cloud service provider. SaaS is one of the three main types of cloud services, the remaining two being platform-as-a-services (PaaS) and Infrastructure-as-a-Service (IaaS). 


Unlike on-premise systems that are installed on the company’s internal hardware, SaaS-based applications store data on remote servers of the cloud service provider. In doing so, it rules out the requirement for setting up complex hardware/software infrastructure, not to mention a great deal of flexibility that comes along. SaaS-based applications are accessible to users over the internet via web browsers or mobile devices.


Also, Read Custom Web App Development: Process, Features, and Technologies


Steps To Ensure SaaS Product Success

While opting for SaaS application development, it is important to take into consideration all the long-term perspectives. Furthermore, enterprises must follow a proactive approach to assess and evaluate the possible outcomes of a SaaS solution. Let’s explore the five crucial parameters that you must consider to ensure the success of your SaaS product. 


Identify Your Target Customers

Before you embark on the lookout for resources and start exploring your options for SaaS application development, it is critical to identify your target audience. Furthermore, you must have a strategy in place to effectively target your potential customers and pull them down the sales funnel. It will help you evaluate the features and functionalities that are required for sales, marketing, and customer relationship management. 


Market Research and Competitor Analysis

Conducting extensive market research and competitor analysis is equally important as it helps you pin down the latest market trends. Competitor analysis helps you identify your competitors’ strengths, weaknesses, and existing marketing strategies. Accordingly, you can take steps to formulate effective business strategies to gain a competitive edge and corner the market. 


You may also be interested in reading Odoo ERP Solutions For SaaS Application Development


Define The Scope of Your SaaS Product

Narrowing down the scope of your SaaS product gives you the ease and flexibility to effectively address complex business problems. In fact, you must develop the SaaS product with a focus on solving specific problems that you or your customers face. It helps you define the scope of work and thus aids in measuring development efforts that are required. Accordingly, you can manage your finances and prepare a project roadmap to seamlessly carry out development in a phased manner. Following such an approach for developing your SaaS product is more likely to succeed in the long run. 


Closing Remarks

Business owners must pay extra attention to the aforementioned factors while opting for SaaS software development services. Besides, selecting the right software tools and cloud computing platform is imperative to extract maximum benefits from SaaS application development. At the same time, it is critical to choose a trusted technology partner to develop a high-quality SaaS product with custom features.


At Oodles ERP, we provide custom enterprise software solutions to address industry-specific business challenges. We are a prominent SaaS development company that specializes in building cloud-based enterprise solutions to render greater flexibility, scalability, security, and operational efficiency. Our development team is experienced in developing feature-rich SaaS applications using next-gen technologies to efficiently manage diverse business processes. To learn more about our SaaS application development services, drop us a line at [email protected].

About Author

Anirudh Bhardwaj

He is a technology enthusiast with 3+ years of experience in producing insightful content on projects related to next-gen technologies like AI, Blockchain, ERP, OTT, Cloud, Big Data, AR/VR, IoT, and more.

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