eCommerce is one of the most profitable sectors today, given the increased volume of online sales worldwide. The demand for eCommerce platforms rose drastically during the COVID-19 pandemic when customers chose online stores for their day-to-day purchases. As a result, a large number of retailers opted for eCommerce application development services to cope with the dwindling footfall at their stores. Even today, when the pandemic has subsided, a majority of customers prefer eCommerce stores for most of their purchases.
Running a profitable eCommerce business requires you to efficiently manage all internal and customer-facing activities while overcoming operational challenges and bottlenecks. Besides, these challenges are bound to rise as your business grows that ultimately leads to increased manpower requirements. Under these circumstances, an ERP integration could be increasingly beneficial for eCommerce businesses as it helps streamline operations and drive growth. In this blog post, we shall explore the benefits of Odoo ERP integration with an eCommerce store for enhanced business growth and profitability.
Odoo is one of the most sought-after software platforms for ERP application development that provides complete support for business process management. It is an open-source platform that provides a comprehensive suite of business applications that are designed to solve complex enterprise problems. Odoo provides a series of fully customizable modules to support diverse business functions such as CRM, HRM, accounting, payroll, inventory/warehouse, and more. Besides, it offers robust integration support for thousands of proprietary apps, modules, third-party applications, and enterprise systems.
Integrating Odoo ERP with your eCommerce website provides a centralized way to manner a host of business activities associated with eCommerce management. Below are some of the main benefits of Odoo ERP integration for effective eCommerce business management.
Odoo ERP is a complete software package that gives you access to the most crucial modules for business process management. That said, integrating Odoo ERP with your eCommerce software would help streamline a host of business processes and provide centralized access to all features and modules.
Odoo ERP integration with your eCommerce website offers a great deal of flexibility with your existing payment methods. Besides, it renders support for popular payment gateways such as Stripe, PayPal, Payza, and Ogone, enabling you to integrate them with your eCommerce store. With Odoo ERP, you can also add customized payment methods through different modules that might be useful for your store.
Odoo ERP integration enables eCommerce businesses to accurately analyze sales and inventory data and capitalize on it to drive profits and ROI. Besides, you get a fully organized tracking system to track inventory movements and gain visibility into different processes. Also, it helps mitigate capital expenditure and helps generate steady revenue streams.
With Odoo eCommerce integration, you can easily manage shipping activities by using add-on connectors. It helps integrate your eCommerce store with popular shipping services like UPS, DHL, FedEx, and more. While these companies will handle your logistics operations, you can track orders directly from the centralized Odoo ERP software interface.
Odoo provides a dedicated module for CRM that enterprises may use to strengthen their customer relationship management activities. As a result, it enables eCommerce businesses to streamline their customer-facing activities, improve customer services, and build long-term customer relationships.
With Odoo ERP, you may easily run multiple online stores (if you have one) using a single software interface and manage sales orders in a centralized manner. In so doing, you will be able to simultaneously manage your inventories, sales, and purchases without having to manage them separately.
You may also like to read Leveraging Odoo SaaS ERP For Business Process Management
All said and done, Odoo ERP integration may prove crucial for eCommerce businesses as they are able to extract benefits as mentioned above. Besides, they gain access to thousands of Odoo apps and proprietary modules to support different business functions like CRM, accounting, purchasing, and sales management. Other crucial modules including inventory/warehouse, marketing automation, shipping, invoicing, and logistics.
We, at Oodles, provide end-to-end ERP application development services to solve complex business problems of our clients. Our ERP development toolkit comprises of open-source software platforms such as Odoo, Apache OFBiz, ERPNext, and Opentaps. We are a seasoned Odoo application development company having a proven track record in Odoo ERP integration, implementation, and development. To learn more about our Odoo implementation services, reach out at [email protected].