How Sales Teams Can Benefit From CRM Application Development

Posted By : Anirudh Bhardwaj | May 5, 2021

In both B2B and B2C enterprises, sales teams work tirelessly to achieve their weekly/monthly targets. Besides, sales managers are responsible for consistently managing their team’s performance while gaining control of the sales pipeline. Staying at the helm of the sales cycle while also keeping their teams motivated throughout the day could be a challenging task. Nevertheless, having a custom-built CRM system in place significantly reduces operational complexities while enabling organizations to improve their sales strategies. 

Custom CRM application development helps sales executives to stay on top of their assigned tasks and effortlessly achieve their targets. At the same time, it alleviates the tasks of sales managers, allowing them to assign new targets and constantly monitor their team’s performance and productivity. 

At Oodles ERP, we specialize in building feature-rich CRM solutions for cross-industry business use cases. Our custom CRM application development services enable organizations to augment their sales efforts, improve customer satisfaction, and build long-term customer relationships.

In this blog post, we highlight the main benefits that sales teams can avail through custom CRM application development.  

How Sales Teams Can Benefit From CRM Application Development


Also, Read The Need For Custom SaaS-CRM Software Development


Custom CRM Application Development For Sales Management

According to a HubSpot survey, 75 percent of sales managers reported an increase in their sales revenue post implementing CRM software solutions. Let’s explore the benefits that custom CRM application development delivers to sales managers and customer support executives. 


Greater Visibility Into Sales Activities

Custom CRM application development enables business managers to gain complete visibility into their sales pipeline, allowing them to track and monitor tasks being performed by sales reps. Besides, it aids in efficiently managing day-to-day sales operations and keeping close tabs on the performance of sales reps. 


Also, Read Odoo CRM vs Zoho CRM: A Technical Comparison With Features


Data-driven Sales Strategies

With a custom CRM software development, sales teams gain valuable insights into customer data and extract meaningful information about customer behavior. At the same time, it gives you access to several business intelligence tools and advanced analytics features for sales data analysis. Using these tools, sales reps can easily identify their customers’ likes, preferences, and buying habits. Accordingly, they can optimize their sales strategies to deliver improved results and drive more conversions. 


Effective Task Planning and Time Management

Developing a custom CRM application is a tried and tested way to improve customer experiences as well as sales strategies. Nevertheless, it plays a critical role in streamlining the day-to-day operations of sales teams with effective task planning and time management. 

Sales managers can easily assign new tasks to their teams and define targets to achieve sales growth. Similarly, sales reps gain access to an intuitive dashboard that helps them complete their weekly/monthly targets through effective time management. 


You may also be interested in reading CRM Software Development For Salon Franchises


The Bottom Line

These were some of the many benefits that custom CRM application development delivers to sales teams. In addition to augmenting sales efforts, custom-CRM aids in improving customer services, thus enabling enterprises to establish long-term customer relationships. Besides, it provides advanced conversational tools to facilitate seamless customer interactions in real-time. However, despite the many benefits, it is critical to choose a trusted technology partner to extract maximum CRM benefits. 

We are a 360-degree CRM application development company that excels in building enterprise-grade CRM software solutions for varied business needs. Our development team holistically analyzes your business requirements and formulates effective strategies to enhance business productivity through CRM software development solutions. At Oodles ERP, we use open-source software platforms like Odoo, OFBiz, Opentaps, and ERPNext to build data-driven CRM solutions that are easy to scale. To learn more about our CRM offerings, visit or website or drop us an email at [email protected].

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