CRM application development has become an inevitable need for most small-to-medium enterprises, let alone large-scale companies that require multiple CRM modules. Regardless of your business size or value proposition, custom SaaS-CRM software development is essential to enhance customer services, improve sales/marketing strategies, and maintain healthy customer relationships. According to Statistica, the global CRM software industry is expected to reach $40.26 billion by 2023. It represents a compound annual growth rate (CAGR) of 2.8 percent as compared to the year 2018.
As managing customer data becomes more complex and cumbersome, businesses are rapidly moving towards cloud or SaaS-based CRM solutions. Besides, due to their apparent benefits over on-premise systems, SaaS-CRM software development solutions have become increasingly popular in all major industries. According to a Gartner survey of 2018, 72.9 percent of the total CRM spend was on SaaS-based systems, rather than their on-premise counterparts.
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What Is a SaaS-based CRM Solution?
Unlike traditional on-premise systems, a SaaS-based CRM solution is hosted on the cloud, thus providing on-demand software services to enterprises. SaaS-CRM software development offers more flexibility and better control over the software, not to mention easy data access across devices. For instance, a SaaS-based CRM application is easily accessible through a multitude of devices like desktops, laptops, smartphones, and tablets. Besides, it renders top-tier protection to user data through multi-step user authentication and authorization mechanisms.
Benefits of SaaS-CRM Software Development
Understandably, a SaaS-based CRM application is more effective, secure, reliable, and cost-effective as compared to its on-premise counterparts. In the following section, we are going to explore the key benefits of SaaS-CRM software development.
Flexibility and Scalability
SaaS-CRM software development offers a great deal of flexibility and better control over the CRM application and services. Besides, it lets you easily scale up or down the CRM application to address your changing business IT needs and dynamic customer requirements. For instance, businesses can easily upscale their CRM application as their customer base increases. They can avail additional features to enhance their CRM app’s performance and capabilities with minimal coding-related complexities.
Increased Data Security
While developing an ERP or CRM software development services, data security is a topmost concern for most organizations. While a cloud-hosted CRM solution seems to be the safer option, several enterprises perceive it to be more susceptible to cyber-attacks. It is a general misconception that refrains many companies from investing in cloud-based solutions. With advanced features like multi-step user authentication, network security, data loss prevention, disaster recovery, and end-to-end encryption, the cloud renders utmost protection to user data. Besides, it is more reliable than on-premise systems as it retains data backup in case of server breakdowns.
Customization and Ease of Integration
A SaaS-based CRM solution is easy to customize and offers integration support for a variety of enterprise modules and business-centric software systems. When used in conjunction with middleware software, a SaaS-CRM application integrates seamlessly with diverse business applications and legacy systems, regardless of their heterogeneity.
Reduced Operational Costs
Implementing a SaaS CRM solution reduces the cost of managing and maintaining complex IT infrastructure. With a cloud-based CRM system at your disposal, you do not need to buy and maintain complex hardware/software infrastructure. As a result, it significantly reduces capital expenditure as well as the overall operational costs. Besides, you do not need to hire additional staff and IT teams to manage complex data centers. At the same time, it significantly reduces the instances of downtime. Therefore, you don’t need to spend your time, money, and effort on fixing potential issues related to downtime.
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The Bottom Line
Businesses across the globe are rapidly moving towards cloud architecture to get by the operational complexities and apparent drawbacks of on-premise systems. Interestingly, SaaS-CRM software development represents over 75 percent of total spend on customer relationship management. Understandably, SaaS CRM is one of the fastest-growing software markets worldwide with revenues expected to grow over $80 billion by 2025.
At Oodles ERP, we provide custom CRM application development services to address diverse business challenges and fulfill industry-specific needs. Our development team is skilled at using the latest frameworks, tools, SDKs in conjunction with next-gen technologies to build performance-driven CRM applications. Our SaaS-CRM software development services enable organizations to streamline their customer interactions, improving sales strategies, and build long-term customer relationships. For more information, visit our website or drop us a line at [email protected].
