CRM software has become a staple element of the modern-day enterprise software infrastructure that is imperative to improve customer service management. CRM application development enables organizations to enhance their customer experiences, augment sales efforts, and build healthy customer relationships for long-term benefits. At the same time, it gives you the opportunity to optimize your marketing campaigns and deliver personalized online experiences to customers. Nevertheless, to extract maximum benefits from CRM, it is critical to choose the right software platform for CRM application development.
There are several vendors that provide off-the-shelf CRM solutions with all essential features and functionalities. However, it is advisable to develop a custom CRM solution to get increased flexibility and better control over the software. Zoho and Odoo are amongst the most sought-after software platforms that render complete support for custom CRM application development.
Here, we’ll compare these two platforms on the most crucial performance metrics from a CRM software’s standpoint. At the same time, we’ll be reviewing their key features with a focus on CRM application development.
Also read Augment Your Sales Efforts With Odoo CRM Development
Zoho CRM
Zoho is a comprehensive SaaS-based enterprise application suite that provides two dedicated software tools for customer relationship management i.e Zoho One and Zoho CRM plus.
Zoho CRM Plus
It is a complete customer relationship management solution that enables organizations to enhance their customer service efforts. It gives you access to 11+ dedicated CRM modules to efficiently manage sales, marketing, and many other critical CRM functions. Above all, it lets you gain valuable insights into customer data to discover their likes, preferences, and buying patterns. Enterprises can use this data to optimize their marketing campaigns, improve sales strategies, and deliver personalized shopping experiences.
Zoho One
Zoho One is an all-in-one business process management suite that also covers customer relationship management amongst many other mission-critical business functions. It encapsulates 40+ web applications to handle different business verticals including sales, marketing, finance, and human resource management. Zoho One is best suited for enterprises that are interested in having complete software remodeling instead of random upgrades.
Key Features of Zoho CRM
Given below are the key features of the module:
– Effective collaboration through inter-team communications
– Availability of business intelligence tools
– Omnichannel engagement via multiple web and mobile platforms
– Improved administration control and project management
– Predictive analytics and big data analytics
– Advanced tools for appointment scheduling
– Real-time messaging tools for seamless communications
Odoo CRM
Similar to Zoho CRM, Odoo provides a comprehensive software suite that renders complete support for customer relationship management amongst many other business applications. Odoo CRM module is a fully customizable software tool that lets you develop enterprise-grade CRM apps from the ground up. Unlike Zoho, Odoo provides an open-source software platform for CRM software development. Thus, Odoo ERP development services are relatively cost-effective and yet offers all the required features for customer relationship management.
At the same time, Odoo offers extensive integration support for a wide range of plugins, tools, and third-party applications. As a matter of fact, the Odoo CRM module can be integrated with 10,000+ business applications to address diverse project requirements.
Key Features of Odoo CRM Module
Let’s now take a look at the main features and benefits of the Odoo CRM module:
– Intuitive dashboards
– Real-time sales tracking
– Customer service management
– Ease of integration
– Lead management i.e lead nurturing, lead scoring, etc.
– Advanced reporting and data analytics
– Availability of business intelligence tools
– Open-source software platform
You may also be interested in reading Getting Familiar With Zoho CRM Plus
Conclusion
Both Odoo and Zoho offer promising CRM solutions to fulfill your diverse business needs with increased flexibility, scalability, and interoperability. Zoho provides a powerful, yet cost-effective solution for customer relationship management with advanced business intelligence tools. Besides, it has introduced Zia, an AI-powered assistant that can converse via text or voice. Odoo has recently become more popular due to several crucial upgrades and good community support. While its enterprise version requires you to purchase a license, the community version is open-source and free to use. Both Odoo and Zoho offer a 15-day free trial to their customers.
Avail Our Custom CRM Application Development Services
We are a 360-degree ERP software development company that builds data-driven CRM solutions for cross-industry business use cases. Our development team specializes in using both Zoho and Odoo software platforms to develop enterprise-grade CRM solutions. We also provide Zoho CRM integration services to strengthen our clients’ existing software architecture with custom CRM features. Our Odoo ERP development services enable organizations to streamline their mission-critical workflows and enhance business productivity. For more information, reach us out at [email protected].
