As an increasing of eCommerce businesses are moving towards omnichannel retail strategy, it has become more important to develop an eCommerce mobile app. Besides, it’s quite evident that a majority of shoppers prefer mobile apps over eCommerce websites for their online purchases. According to eMarketer, the average sales through mobile eCommerce is likely to account for 54 percent of total eCommerce sales by 2021. That represents a 34 percent increase as compared to the year 2019. Understandably, these statistics point toward an inevitable need to adopt the mobile eCommerce strategy in 2021.
We, at Oodles ERP, provide full-scale eCommerce application development services to create a feature-rich eCommerce store from the ground up. We use open-source tools like Shopify, Magento, Odoo, PrestaShop, and WooCommerce to build powerful eCommerce and mCommerce applications with custom features. Our mobile eCommerce application development services enable businesses to strengthen their online presence and reach a wider customer base.
Here, we highlight the business benefits of mobile eCommerce application development with a focus on changing customer patterns.
Also read Mobile eCommerce Trends To Watch Out For In 2021
Reasons For Investing In mCommerce
The growing proportion of smartphone users has made it essential for retail businesses to turn to mobile eCommerce. Given below are the main benefits that businesses can achieve through mobile eCommerce application development.
Brand Recognition
Developing a mobile app is a tried and tested way to enhance your brand’s online presence. It enables businesses to create a strong brand identity that is essential to gain the trust of your customers. A mobile app not only lets you attract new customers but also plays a vital role in retaining the existing ones. Besides, you can engage your customers by offering special discounts and personalized product recommendations.
Effective Marketing
The best-kept secret of a successful marketing strategy is to target the platforms where your customers are most active. Considering the increasing popularity of mobile apps, it’s quite evident that investing in mCommerce can do wonders for your brand image. To keep pace with the rapidly changing market conditions, brands must keep optimizing their marketing strategy for mobile users. Besides, mobile marketing enables businesses to align their marketing campaigns in-line with the customers’ likes and preferences to drive more sales.
Faster Response Time
Mobile apps are relatively faster and more responsive than their web versions. Although mobile apps run on servers similar to websites, the data transmission rate between the server and a mobile app is significantly low. That’s because of the fact that data is partially stored on the device itself. As a result, it takes less time to perform an action on a mobile app as compared to websites. It is one of the main reasons why most customers prefer mobile apps for their online purchases.
Personalized Shopping Experiences
Another great advantage of mobile eCommerce app development is that you can regularly monitor your customers’ buying patterns and navigation behavior. This data can be used to fine-tune your marketing campaigns and offer personalized product recommendations to customers. With mobile apps, you can send push notifications to your customers about exclusive deals of select product categories. It doubles down their chances of making a purchase, and if not, it can very well be the first step to building customer loyalty.
Customer Loyalty
As an eCommerce business owner, you want your customers to return and choose your brand for their future purchases. That can only happen if the customers are fully satisfied with your products and services. An eCommerce mobile app significantly improves customer experiences and builds customer loyalty by offering personalized recommendations. Using a mobile app, you can directly connect with your customers and seek their feedback from the recent purchases. Accordingly, you can optimize your app interface and improve your customer services to fulfill their expectations.
You may also be interested in reading Contactless POS System Development For Retail and eCommerce
Closing Remarks
With all the aforementioned benefits, it’s quite evident that developing a mobile eCommerce app would be a profitable investment in 2021. Interestingly, a majority of retail business having a web presence still don’t have a robust mobile app to attract more visitors. That said, investing in mCommerce would unlock new opportunities for them, enabling them to boost their sales and generate new revenue streams. Above all, it’s the perfect opportunity to edge ahead of your competitors as the new year unfolds.
Why Choose Us For Mobile eCommerce Application Development?
We are a seasoned ERP development company having years of industry experience in eCommerce application development and integration services. Our development team is skilled at using open-source platforms and next-gen technologies to custom build feature-rich eCommerce and mCommerce solutions. We have successfully completed several full-scale eCommerce projects including eCommerce web development and mobile app development. Our end-to-end eCommerce application development services enable organizations to enhance their online presence and reach the target audience. For more information, contact us at [email protected].
