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Steps To Achieve Digital Transformation Through CRM Software Development

Posted By : Anirudh Bhardwaj | February 22, 2022

In today’s competitive market, running a business successfully requires sheer diligence and a proactive approach to capitalize on the opportunities. Amongst many factors, customer feedback is something that goes a long way towards strengthening a brand’s online presence. It’s quite evident that maintaining good customer relationships is the stepping stone to a successful business strategy that propels revenue growth. At the same time, it is essential to adopt an omnichannel approach to effectively target your customers across multiple channels. Besides, using business intelligence tools to optimize marketing campaigns and sales strategies gives you an edge over your competitors. 

Custom enterprise CRM development provides a one-size-fits-all solution to address the aforementioned business requirements. Therefore, it plays a critical role in improving business performance and helps you sustain the cut-throat market competition. Above all, developing a CRM solution is a tried-and-tested way to catapult sales growth while also significantly reducing operational costs. Therefore, if utilized wisely, CRM can be the most valuable asset for any business. 

This article highlights the apparent benefits of custom enterprise CRM development and delineates critical factors that one should consider while opting for custom CRM development services. 


Steps To Achieve Digital Transformation Through CRM Software Development

Also, Read CRM Software Trends To Watch Out For In 2022


What Makes CRM Software Imperative To Business Success?

A custom-built CRM software can be a game-changer for small businesses that would otherwise struggle to gain traction in the market. In the absence of an integrated CRM solution, managing customer interactions can be increasingly arduous. A fully-integrated CRM software single-handedly manages sales, marketing, and customer services with the virtue of business intelligence and automation tools. At the same time, it helps you gain valuable insights into customer data to identify their likes, preferences, and buying habits. Enterprises can use this data to optimize their marketing campaigns and strengthen their sales strategies for effective customer targeting. Besides, enterprise CRM development aids in delivering personalized shopping experiences, which in turn, lets you build long-term customer relationships and helps you gain customer loyalty.


Factors To Consider While Opting For Enterprise CRM Development

Developing a custom CRM app could be the most prudent business decision that would supercharge your marketing and sales strategies. However, the choice of CRM significantly impacts the software performance and sales productivity. Since it’s a one-time investment, it is critical to choose the right CRM solution that best addresses your business requirements. Therefore, it is advisable to shortlist several CRM vendors after a careful assessment of the following factors. Subsequently, you can make the final decision and select the CRM vendor that best suits your business requirements. 


Also, Read Developing CRM Software For Sales Process Automation


Business Requirements Analysis

The first step is to perform a careful assessment of your existing business model and analyze its software requirements. You must also be specific about the features that you want to implement as well as the end-results that you are expecting. For this reason, custom enterprise CRM development makes more sense rather than opting for off-the-shelf systems. By developing a CRM solution, you can customize it to suit your business-specific needs and ensure it fulfills all your business requirements. 


Capital Investment Bandwidth 

While developing a CRM application, you must be expecting faster recovery of your capital investment and a good ROI. For all we know, the last thing you want is to overspend on a software that would be of little to no use at all. It is, therefore, critical to identify and freeze your capital investment bandwidth beforehand to avoid unwanted contingencies or future losses. Even if it takes several brainstorming sessions before you get a ballpark figure, it’s definitely worth the time invested.  


Required Features and Functionalities

While finalizing your capital investment bandwidth, it is crucial to figure out the features and functionalities that you want to implement. That is, in fact, the whole purpose of custom CRM software development i.e implementing custom features and modules. In doing so, you can significantly control your capital expenditures while also achieving the required functionality. 


Number of Integrations Required

Another important factor to consider is the number of integrations that need to be done. It includes integration with proprietary software, enterprise modules, middleware applications, and third-party applications or services. It is advisable to chalk out a well-defined contingency plan, listing down the most crucial integrations and ruling out the nonessential ones. 


You may also like to read CRM Application Development For Small-Scale Companies



It’s quite evident that CRM software is an excellent tool that not only improves customer service but also plays a critical role in targeting potential customers. Moreover, CRM has become a staple element for most businesses that goes hand in hand with core business functions. However, it is equally important to choose the right solution for your business to extract maximum benefits. It is advisable to seek consultation from an experienced ERP consulting company to ensure you move in the right direction. Furthermore, instead of hiring developers, which can be both expensive and time-consuming, you choose to outsource a reliable technology partner. 


Why Choose Oodles ERP For Custom Enterprise CRM Development?

We are a 360-degree ERP+CRM application development company that specializes in developing data-driven enterprise solutions for varied business needs. Our custom CRM development services focus on improving customer interactions and augmenting sales efforts with reduced manual strain. We use open-source platforms like Odoo, OFBiz, ERPNext, and Opentaps to develop performance-driven business solutions with custom features. Our seasoned developers are skilled at implementing business intelligence and data intelligence features to upscale your marketing and sales efforts. For more information, visit erpsolutions.oodles.io or drop us a line at [email protected]


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