CRM Software Trends To Watch Out For In 2022

Posted By : Anirudh Bhardwaj | January 12, 2022

In today’s hard-pressed business environment, it is essential to stay on the ball with the latest developments in the technology landscape. Besides, it is equally important to timely upgrade your enterprise software systems to sail through the operational complexities and edge ahead of your competitors. CRM software, as we know, is a staple element for businesses to manage their customer relationships, in addition to sales, marketing, and customer service management. It is, therefore, essential to keep pace with the latest CRM software trends in the market and keep your CRM systems up-to-date with the latest technologies. 

CRM software development has evolved considerably over recent years, becoming more than a mere tool for contact management. In 2021, we saw some major developments in the CRM software industry and the widespread adoption of CRM applications across small-scale businesses. Nevertheless, the year 2022 is likely to bring scores of new opportunities and several technological enhancements for CRM software systems. 

CRM software development

Here we shall explore the top CRM software trends that are likely to disrupt the cross-industry business landscape in 2022. 

 

Also, Read Developing CRM Software For Sales Process Automation

 

CRM Software Trends 2022

Below are the key software trends that are likely to disrupt the CRM industry in 2022 and the coming years. 

 

AI-Driven CRM Systems

Artificial intelligence has made its way into mainstream businesses across all major industries worldwide. Over recent years, a large number of small-to-medium enterprises have opted for business intelligence tools and machine learning solutions. AI integration with CRM has enabled businesses to deliver personalized customer experiences, improve marketing strategies, and drive maximum sales growth through intelligent decision-making. In 2022, we are going to see a sharp increase in the demand for AI-driven CRM software development services.

 

CRM and Big Data Analytics

Since the advent of the fourth industrial revolution, big data analytics has become a staple element for modern-day ERP and CRM systems. Nevertheless, many enterprises still cling to traditional legacy applications that lack veracity offered by powerful analytics features. As we move further into the new decade, we shall see more businesses moving towards modernizing their legacy software applications. Big data analytics is definitely one of the key features they will consider while choosing to upgrade their legacy CRM systems

 

Also, Read Odoo CRM Software Development For Sales Pipeline Management

 

The Rise of Social CRM

As the name suggests, social CRM refers to the integration of social media channels into a CRM system to improve customer experiences.  As businesses continue to move from multichannel to omnichannel marketing strategies, social CRM has become increasingly important these days. By virtue of the social CRM, companies can gain better insights into their customers’ needs by analyzing their social media posts. At the same time, it significantly improves customer service management by facilitating seamless B2C communications across social media channels. 

 

Chatbots and Conversational UI

AI-powered chatbots have been around for a few decades now. However, they gained popularity in business websites and applications only in the past few years. Over recent years, chatbots and conversational UIs have gained significant traction across business applications and CRM software is no exception. In addition to chatbots, many enterprises have also implemented virtual assistants in their CRM systems to render improved customer support services. In 2022, a large number of enterprises will follow suit and invest in conversational interfaces to strengthen their CRM services. 

 

The IoT Integrations

The internet of things (IoT) is one of the most transformative technologies brought by the fourth industrial revolution. It is also one of the fastest-growing sectors with the number of connected devices at an all-time high. As of today, IoT has made its way into mainstream businesses in one way or another. As we step into 2022, we are going to witness a meteoric rise in the number of connected devices across ERP and CRM systems. 

 

You may also like to read CRM Application Development For Small-Scale Companies

 

The Bottom Line

It is easier to make these early predictions by taking into account the aforementioned CRM software trends. An increasing number of businesses, especially SMBs have already realized the importance of CRM software. As a result, we witnessed widespread adoption of CRM systems across small and medium-sized enterprises in 2020 and 2021. Nevertheless, a majority of these businesses are from four main industries including real estate, insurance, consulting, and distribution. As CRM software development continues to make steady inroads across mainstream businesses, we are expecting some major growth in 2022. Furthermore, seeing the current trends, a major part of this growth is expected in industries like manufacturing, eCommerce, healthcare, and financial services. 

 

Why Choose Us For CRM Software Development Services?

We are a prominent ERP development company having a proven track record in building custom enterprise solutions for cross-industry business requirements. Our development team uses the latest tech-stack and open-source software platforms like Odoo, ERPNext, and Apache OFBiz to build scalable business applications with custom features. We also specialize in custom CRM software development to address the industry-specific CRM needs of our clients. At Oodles, we have successfully completed several full-fledged software projects for startups, SMBs, and large-scale enterprises. To learn more about our CRM software development services, drop us a line at [email protected].

About Author

Anirudh Bhardwaj

He is a technology enthusiast with 3+ years of experience in producing insightful content on projects related to next-gen technologies like AI, Blockchain, ERP, OTT, Cloud, Big Data, AR/VR, IoT, and more.

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