The Importance of CRM Solutions For eCommerce

Posted By : Anirudh Bhardwaj | December 23, 2020

CRM solutions for eCommerce

An increasing number of retailers, merchants, brick-and-mortar stores are turning to eCommerce to expand their reach and boost sales. While it’s a great way to enhance digital presence, most eCommerce startups face immense competition from market leaders like Amazon, eBay as well as local online stores. In addition to gaining traction on the internet, it is equally important to deliver great customer experiences. In other words, to sustain the cut-throat competition in the eCommerce industry, it is essential to have a robust CRM software in place.  


At Oodles ERP, we provide enterprise-grade CRM software development services to improve customer services and build long-term customer relationships. Our development team is skilled at developing data-driven CRM solutions from the ground up to strengthen your eCommerce business. We use open-source software platforms like Odoo, OFBiz, Opentaps, and ERPNext to accelerate your software development lifecycle and reduce time-to-market. 

Let’s explore the significance of CRM solutions for eCommerce and learn why CRM integration is important for eCommerce businesses.


Also read Open-source Platforms For CRM Software Development In 2021


Benefits of CRM Solutions For eCommerce

Given below are the key benefits of developing CRM solutions for eCommerce:

1. Customer Segmentation

Customer segmentation is a quintessential part of customer relationship management that enables companies to strengthen their marketing efforts. Segmentation allows businesses of all types to optimize their marketing campaigns in accordance with different audience subsets. For instance, a B2B company may segment its customers based on the industry, expertise, location, and the number of employees. At the same time, a B2C company normally performs segmentation based on gender, age group, location, and several other demographical factors. Developing a CRM solution for eCommerce simplifies customer segmentation by automatically creating subsets based on the aforementioned parameters. 


2. Customer Insights

A comprehensive CRM system lets you gain valuable insights into customer data to know their shopping behavior. You can keep close tabs on your customers’ buying patterns and optimize your eCommerce strategy to deliver personalized shopping experiences. An ERP-based CRM system lets you track your website visitors who left without placing an order. Accordingly, you can optimize your marketing campaigns to target those visitors and convert them into customers. 


3. Time and Cost Saving

The Mobile CRM solution enables automation at every stage of the customer journey and eliminates manual complexities to save cost and time. As a result, eCommerce business owners can focus on improving their customer experiences and strengthen their marketing efforts to boost sales and revenue. Since you don’t need to hire additional staff for customer relationship management, it significantly reduces overhead costs. 


4. Business Intelligence

CRM solutions for eCommerce provide a series of business intelligence (BI) tools that play a critical role in business process management. eCommerce businesses can use machine learning algorithms and predictive analytics techniques for sales forecasting and production planning. 


5. Personalized Customer Experiences

In addition to improving customer services, a CRM application aids in delivering personalized shopping experiences across multiple channels. By extracting, analyzing, and processing customer data, it lets you identify your customers’ likes, preferences, and buying habits. It lets you optimize your eCommerce strategy and improve your marketing campaigns to deliver personalized shopping experiences across multiple platforms. 


You may also be interested in reading Getting Familiar With Zoho CRM Plus



The eCommerce industry is highly volatile and it is essential to stay up-to-date with the latest market trends and dynamic customer needs. Nevertheless, if there’s something that goes a long way towards building a good reputation in the market, it is your customer relationships. Understandably, if you are able to gain customer loyalty in the early years of your eCommerce debut, you can easily edge ahead of your competitors. A comprehensive CRM software lets you move past the manual complexities of customer relationship management and ensures maximum customer satisfaction. 


Avail Our 360-degree CRM Solutions For eCommerce Businesses

We are a seasoned Custom CRM development services provides full-scale enterprise solutions for a wide range of business use cases. Our development team specializes in building data-driven CRM solutions to improve customer services and deliver personalized customer experiences across devices. We also have our expertise in open-source eCommerce development and we let you develop a custom eCommerce app with CRM integration. We have successfully completed several full-scale CRM and eCommerce development projects for startups and small-to-medium businesses from across the globe. For more information, reach us out at [email protected].

About Author

Anirudh Bhardwaj

He is a technology enthusiast with 3+ years of experience in producing insightful content on projects related to next-gen technologies like AI, Blockchain, ERP, OTT, Cloud, Big Data, AR/VR, IoT, and more.

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