The hotel and hospitality industry has its main focus on providing a comfortable stay and feel-good services to their customers. A majority of hotel chains thrive on their customers’ reviews and feedback that also encourage others to avail their services. That being said, it becomes increasingly important for them to have a fully-integrated customer relationship management system at their disposal.
Let’s move ahead and explore the benefits of hotel CRM software development with Odoo and ferret out the most crucial performance metrics.
CRM software has become a staple element for the hotel and hospitality industry that plays a critical role in maintaining healthy customer relationships. It not only helps in improving customer services but also enables hotel brands to establish strong ties with their customers. It ultimately leads to customer loyalty and increased brand value. Besides, a custom-built CRM solution enables hotel companies to strengthen their marketing efforts, improve sales strategies, and facilitates personalized customer experiences.
From maintaining historical customer records to addressing complaints and queries, a CRM solution holistically handles diverse organizational tasks with sheer accuracy. Nevertheless, the choice of framework and software development platform plays a critical role in determining the success of a CRM solution. Hotel CRM software development with Odoo, an open-source ERP+CRM suite, is a tried-and-tested way to get-off-the-ground and leverage the CRM benefits.
Also read ERP Development For Post-COVID-19 Recovery In The Travel Industry
Odoo is a software suite of business process management tools that renders complete support for ERP and CRM software development. The Odoo CRM module is a fully customizable software package that provides 8+ dedicated modules for customer relationship management and sales forecasting. Unlike many of its peers, Odoo offers an open-source software platform with a free community version under the GNU license. At the same time, it provides a more advanced enterprise version with several additional proprietary features and services.
Given below are the main KPIs that highlight the core capabilities and efficacy of custom hotel CRM software development.
Odoo provides vast integration support for a wide range of enterprise modules, applications, plugins, and software systems. It includes both proprietary modules and integration with third-party services to enhance CRM performance. Odoo CRM module renders integration support for 10,000+ standalone business applications that also cover commonly used software modules in the hotel industry.
Odoo CRM module facilitates seamless two-way communications between customers, sales teams, and customer support executives. It supports a variety of communication channels and facilitates seamless interactions across websites, social media, chat, email, and contact forms. At the same time, hotel franchises can use the aforementioned platforms to engage their customers through personalized messages and reward points. They can also provide personalized offers, discounts, and exciting deals on their future hotel bookings.
We have already discussed how flexible Odoo is, in terms of customer relationship management. With vast integration support for 10,000+ dedicated business applications and enterprise modules, it supersedes many of its competitors. Besides, Odoo provides extensive scalability to address the dynamically changing customer needs and increasing customer base. Even the community version can handle a large number of customers with sheer efficacy. Besides, you can upgrade to the enterprise version for more advanced features and better scalability.
Odoo CRM module provides you access to several advanced business intelligence tools and data analytics features to track and analyze customer behavior. These tools enable hotel brands to extract, transform, and load customer data from different sources into their servers and databases. Furthermore, they can use big data analytics tools to analyze this data for identifying their customers’ likes, preferences, and buying habits. Based on these insights, they can significantly improve their customer services by optimizing their website, app, and marketing strategies. At the same time, they can use this data to deliver personalized customer experiences across multiple channels.
Odoo provides comprehensive CRM solutions with both SaaS-based and on-premise software architecture with multi-tier security protocol. While most users generally prefer the SaaS architecture, the on-premise version is also available with added security features. The data stored on the cloud is adequately protected via multiple layers of security in the form of user authorization and authentication. Besides, Odoo facilitates secure communications with customers with added security via end-to-end encryption.
One of the benefits of implementing CRM in the hotel industry is that it streamlines operational complexities and reduces overhead expenses. Odoo CRM module provides an added advantage as it does not require an additional license fee. Therefore, hotel businesses can use its proprietary modules for hotel CRM software development to strengthen their sales/marketing efforts.
You may also be interested in reading CRM Software Development For Salon Franchises
The choice of framework and software platform for building the CRM app can significantly impact its overall performance and profitability. It is, therefore, critical to choose the right software solution that best addresses the organization’s mission-critical business needs. To be on the right track, it is advisable to seek assistance from an ERP consulting company or collaborate with reliable technology partners.
At Oodles ERP, we provide end-to-end ERP consulting and custom ERP application development services to solve complex business problems. Our development team specializes in using the Odoo CRM module to build feature-rich CRM solutions for cross-industry business use cases. We also have our expertise in using open-source platforms like Apache OFBiz, Opentaps, ERPNext, and Dolibarr. We also provide ERP+CRM consulting services to help you choose the right software platform that addresses your diverse business needs. For more information, contact us at [email protected].
He is a technology enthusiast with 3+ years of experience in producing insightful content on projects related to next-gen technologies like AI, Blockchain, ERP, OTT, Cloud, Big Data, AR/VR, IoT, and more.
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Anirudh Bhardwaj | Sep 16, 2021
Anirudh Bhardwaj | Sep 14, 2021
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