Maintaining healthy customer relationships is imperative to successfully run a business in today’s volatile market conditions. More importantly, the increasing competition in the market makes it essential for businesses to have an effective CRM strategy in place. Developing a custom CRM solution using Zoho enables organizations to enhance their customer experiences, build long-term relationships, and deliver maximum customer satisfaction. At the same time, it aids in augmenting sales efforts and improving marketing strategies through a series of business intelligence tools.
Zoho provides a comprehensive CRM suite that enables organizations to streamline their CRM workflows and strengthen sales strategies for steady revenue growth. Besides, it renders integration support for a variety of business applications including MailChimp, Google Apps, QuickBooks, and Microsoft Outlook. Zoho claims that its CRM platform powers more than 150,000 business applications across 180 countries.
Here, we will delve into the main benefits of Zoho CRM software solutions with a focus on improving sales management efficiency.
Also, Read Developing Custom Enterprise Applications Using Zoho Creator
What Is Zoho CRM?
When it comes to customer relationship management, Zoho development services offers two standalone software platforms i.e Zoho CRM Plus and Zoho One.
Zoho CRM Plus
Zoho CRM Plus is a cloud-based software suite that allows businesses to build customizable enterprise applications for customer relationship management. It is one of the most extensively used CRM software platforms that offers 10+ dedicated modules to efficiently manage a host of mission-critical business operations.
Zoho One
Zoho One is a comprehensive business suite that enables enterprises to manage all major aspects of their business including CRM. It provides 40+ dedicated modules that cater to the diverse needs of cross-industry businesses including sales, marketing, accounting, finance, HRM, and customer services. Besides, with a series of BI tools, it significantly improves sales forecasting and aids in making smarter business decisions.
Also, Read How Sales Teams Can Benefit From CRM Application Development
Benefits of Zoho CRM For Sales Management
Now that you are familiar with Zoho CRM development and its types, let’s explore its significance for effective sales management. Below are the main benefits of Zoho CRM software solutions that ultimately contribute to augmenting sales efforts.
Omnichannel Interactions
Zoho CRM lets you interact with your customers across all major communication channels including email, voice calls, social media, messaging apps, live chat, and web forms. Sales reps receive real-time notifications of customer interactions so they can respond quickly without missing out on any active conversations. It significantly improves customer services and empowers your sales team to perform better for increased conversions and sales growth.
Workflow Automation
Zoho CRM software solutions enable organizations to automate their mission-critical business workflows by triggering instant actions. In doing so, sales teams can save time and effort while focusing on their core operations with effective lead nurturing strategies. Besides, it renders increased workforce productivity by automating repetitive tasks and streamlining complex sales processes.
Ease of Integration
With Zoho, you get vast integration support for a wide range of business modules, plugins, and third-party applications. You can choose from a plethora of supported plugins available under Zoho Marketplace and add them to your CRM application to extend its features and capabilities. Most of these plugins and extensions are available free of cost and require minimal coding expertise during the integration process.
Advanced Reporting and Analytics
Sales teams can leverage the advanced analytics features in Zoho CRM to gain valuable insights into customer data. It helps them analyze their customers’ likes, preferences, and buying habits to make effective business decisions. Accordingly, they can optimize their targeting strategies to deliver personalized customer experiences that is conducive to building long-term customer relationships. Besides, the analytics reports generated by Zoho software solutions let you monitor and analyze your sales cycle in the form of charts, graphs, target meters, funnels, and KPI metrics.
Conversational AI For Effective Sales Management
Zoho gives you access to its own AI-powered virtual assistant called Zia that helps you manage routine CRM tasks more intelligently. Zia is comparable with Apple’s Siri and offers advanced conversational features like machine learning, predictive analytics, and speech recognition. It performs a variety of tasks including gathering information, providing personalized recommendations, detecting anomalies, and automating repetitive tasks. Besides, it helps you make smarter decisions by predicting future outcomes of your existing sales strategies. In general, Zia acts as a virtual colleague that alleviates your tasks through a variety of skills and AI features.
Also, Read Oodles ERP Partners With Zoho To Deliver Next-gen Enterprise Software Solutions
Wrapping Up
In addition to the aforementioned benefits, Zoho brings significant time and cost savings to the table by enabling automation at all managerial levels. With Zoho, you only have to pay for the features that you are going to use on a pay-as-you-go basis. The flexible pricing model makes it an ideal solution for small-to-medium enterprises that can’t afford to overspend on CRM. Besides, it lets you avail a 15 days free trial to test its features before making an investment with Zoho.
At Oodles ERP, we are official partners with Zoho Creator with a proven track record in custom ERP software development. Our development team caters to the diverse business needs of our customers by building custom modules for CRM, HRM, warehouse/inventory, logistics, finance, accounting, and supply chain management. As Zoho Creator partners, we render complete support and technical assistance for Zoho CRM software solutions with custom features and functionalities. To learn more about our Zoho CRM application development services, write to us at [email protected].
