The logistics and transportation industry is one of the key pillars of the world economy. Being one of the largest industries worldwide, it acts as a driving force for many other industries like manufacturing and supply chain. At the same time, it serves as one of the backbones of the international trade market that is worth trillions of dollars. Since many other industries rely on logistics and transportation, most of these companies are already in a lucrative position. However, it is essential for logistics companies to establish potent trade relations with different vendors, suppliers, and manufacturers.
Developing a custom CRM software enables logistics companies to improve their customer services and build healthy customer relationships. At the same time, it helps them effectively target various prospects and grab new consignments rather quickly. Above all, custom CRM software development gives them the opportunity to strengthen their brand presence, thus putting them in a profitable position in the market.
Also read Augment Your Sales Efforts With Odoo CRM Development
Benefits of Custom CRM Software Development
We’ve already discussed the main benefits of custom CRM software development for logistics and transportation. Now let’s delve into further details and ferret out the crucial CRM aspects that impact the performance the modern-day logistics operations.
Effective Order Management
A fully-integrated CRM solution enables logistics companies to effectively track and manage their orders, shipments, and active consignments. Besides, you can integrate the CRM application with an accounting module to automate financial accounting, invoice generation, contract management, and more.
Business Process Improvement
With rapid technological developments, it has become increasingly important for logistics companies to always stay on the ball. Custom CRM software development enables logistics companies to keep pace with the latest technological advancements, thus enabling them to significantly improve business processes.
Optimized Marketing and Sales Activities
Logistics providers can use a custom-built CRM software to track and monitor their marketing and sales activities. At the same time, they can optimize their marketing campaigns to target prospects based on geographical location, company size, niche, industry, and other business parameters.
Quotation Management
Custom CRM software development lets you create quotations for various consignments with ease. Besides, it simplifies quotation management and facilitates seamless cash flow with minimal disruptions. The logistics companies can also analyze their quotations based on various factors like transportation expenses, fuel costs, modes of transportation, and more.
Reporting and Analytics
With custom CRM software at their disposal, logistics companies can gain real-time insights into customer data and get detailed monthly/weekly reports for performance tracking. Besides, they can segment their customer data and retrieve the relevant information as and when required. The advanced analytics features enable logistics companies to holistically analyze their sales data and aids in intelligent decision making.
You may also be interested in reading ERP Software Development For Shipping and Logistics
Conclusion
The logistics companies are responsible for handling a host of different activities including shipping, transportation, freight forwarding in addition to immense paperwork. Seeing the diversity of operations, managing logistics activities in absence of a centralized software interface can be a back-breaking task. That said, developing a custom ERP+CRM system is a requisite need for those operating in the logistics industry. The end-goal of custom CRM software development is to streamline complex logistics processes, enhance data management efficiency, and maximize cost savings. Besides, it enables logistics companies to strengthen their business partnerships with patrons to ensure customer satisfaction.
Why Choose Oodles ERP For Custom CRM Software Development?
We, at Oodles ERP, provide 360-degree ERP and CRM application development services to address cross-industry business challenges. Our custom CRM software development services are conducive to improving customer relationships and enable organizations to augment sales efforts, and target prospects with personalized marketing campaigns. We use open-source software platforms like Odoo, Apache OFBiz, Opentaps, and ERPNext to build data-driven CRM solutions with custom features. With a proven track record in CRM software development, our development team carefully analyzes your business requirements and formulates effective strategies to enhance business productivity. For more information, visit erpsolutions.oodles.io or drop us an email at [email protected].
