In today’s pandemic-stricken business environment, eCommerce platforms have garnered significant traction across the globe. An increasing number of retailers, merchants, and small-scale businesses are turning to eCommerce to stay afloat during these trying times. While industries like travel and hospitality encountered massive revenue shortfalls, the eCommerce industry has grown tremendously during this period of time. According to UNCTAD, the global eCommerce sales crossed the whopping $26 trillion mark in 2020 in the wake of the COVID-19 pandemic. It is, therefore, the opportune time for small businesses to leverage the potential of eCommerce to expand their reach and generate new revenue streams.
When it comes to eCommerce app development, Magento is one of the finest software platforms and content management systems (CMS). Being a comprehensive suite for eCommerce development and customization, it powers a large number of websites and online stores. As revealed by Magento itself, their platform powers over 190,000 websites worldwide. Also, the company has a fair share of customers including some prominent brands like Nike, Ford, and Coca-Cola.
At Oodles ERP, we provide complete enterprise solutions for eCommerce app development and customization using Magento. Our eCommerce app development services enable retailers, merchants, and small-to-medium enterprises to strengthen their brand’s online presence, enhance its reach and visibility. In this post, we highlight the main benefits of choosing Magento for eCommerce app development, customization, and management.
Also, Read eCommerce App Development To Accelerate Post-COVID-19 Recovery
What Is Magento?
Magento is an open-source software platform written in PHP that enables developers to build scalable, responsive and feature-rich eCommerce solutions. It incorporates many other PHP frameworks including Laminas, Symfony and caters to diverse business needs of cross-industry enterprises. Magento is one of the most extensively used eCommerce platforms worldwide that once accounted for over 30 percent of the total market share. According to Hosting Tribunal, over 250,000 merchants currently use Magento-based eCommerce solutions. It further reveals that more than $155 billion worth of goods and products were sold through Magento-based eCommerce platforms in 2019.
Benefits of eCommerce Application Development Using Magento
Magento-based eCommerce app development services deliver a number of benefits to startups, SMEs, and large-scale enterprises. Given below are the main benefits of eCommerce application development using Magento.
Also, Read eCommerce App Development For Retail Shops
Easy Customization
Magento provides ample features and options to customize your online store to engage your audiences and pull in new customers. It offers a variety of CSS templates to choose from that you can customize as per your needs. At Oodles, we keep close tabs on the latest UI/UX trends and help you design and customize your online store to deliver great user experiences.
Faster Load Time
eCommerce websites built using Magento load faster and are more responsive despite the growing influx of customers. It lets you optimize load time without impacting the overall website performance to maximize user engagement and interactivity. Besides, Magento-based eCommerce solutions scale automatically as per growing customer needs and requirements.
Ease of Integration
Magento provides easy integration for a variety of proprietary tools, plugins as well as third-party applications and services. For instance, we can use third-party APIs or integrate external payment gateways to facilitate frictionless transactions and online payments. Besides, a Magento-based eCommerce store seamlessly integrates with inventory modules, logistics apps, and point of sale (PoS) systems.
Advanced Analytics and Reporting
The advanced analytics features offered by Magento enable users with admin access to track sales orders, income figures, and gain insights into customer data. It creates a tamper-proof record of historical purchases, customer details, and lets you analyze website data to identify your customers’ likes, preferences, and buying patterns. Accordingly, you may optimize your website and run marketing campaigns to deliver personalized customer experiences.
Effective Catalog Management
Magento puts you in control of your product catalog and website content. It offers a flexible content management system, allowing you to optimize the website in the best possible way. You can easily update fresh content or optimize your product listings to perform better and grab customers’ attention.
Faster Checkouts
Several customer surveys claim that a majority of customers abandon purchases due to a complex or cumbersome checkout process. eCommerce apps built using Magento facilitate easy checkouts with one-click payments and faster transaction processing. You may provide multiple payment options for increased user convenience.
You may also be interested in reading Optimize Your eCommerce Store For Mobile Devices
Wrapping Up
From the above discussion, it seems quite evident that Magento is definitely one of the finest platforms for eCommerce application development. Being an open-source platform, it significantly reduces project costs and lets you build a high-quality eCommerce platform that automatically scales as per your business requirements. Due to its openly available source code, it is a perfect fit for small-to-medium-sized businesses having a limited budget. However, it is critical to choose a trusted technology partner or Magento-eCommerce development company to get off on the right foot.
We, at Oodles ERP, have been delivering excellence in the field of eCommerce app development for the last decade. Our development team has a proven track record and years of industry experience in building Magento-based eCommerce solutions. We also have our expertise in developing custom eCommerce apps using other popular platforms like Shopify, PrestaShop, and WooCommerce. Our development team holistically analyzes your business requirements and used agile methodologies to develop scalable eCommerce solutions at competitive pricing.
