eCommerce websites and apps have gained significant traction over recent years mainly due to radical changes in customers’ buying patterns. With an increasing number of retailers, manufacturers, and wholesalers opting for eCommerce, it has become a popular means to drive sales through online channels. However, developing and launching an online store does not offer a guaranteed increase in sales. As a matter of fact, a majority of newly built eCommerce websites fail to strike a chord due to the cut-throat market competition. For this reason, many small-scale retailers and manufacturers prefer to sell their products on eCommerce platforms like Amazon, eBay, and Walmart. Nevertheless, having a perfectly designed eCommerce store doubles up your chances of success despite tough competition from the aforementioned industry giants.
While developing an eCommerce website, it is, therefore, essential to pay special attention to its UI/UX to deliver great user experiences across devices. Besides, following the best UX practices for eCommerce website development is critical to engage your customers and pulling them down the sales funnel.
In this blog post, we highlight the best UI/UX practices for eCommerce website development that are conducive to achieving business success.
User experience (UX) design is an important aspect of eCommerce that goes a long way toward improving online shopping experiences. It is, therefore, essential to develop a feature-rich eCommerce web application while adhering to the latest UX guidelines and methodologies. Besides, providing great user experiences is a crucial step toward meaningfully engaging customers and boosting online sales. In the following section, we highlight the most effective UI/UX practices for eCommerce website development.
To deliver great user experiences, eCommerce websites must be designed in a way that customers are easily able to navigate through different pages. On the contrary, if users are not able to easily find the desired product on the website, they are less likely to become your customers. Therefore, website navigation holds immense importance in eCommerce and thus, forms a crucial part of the UX practices for eCommerce website development.
While developing an eCommerce website, it is essential to pay special attention to all UI/UX elements. The website must be responsive in its entirety and the developers must ensure that it is perfectly functional and easy to navigate. Responsive design is a crucial aspect of eCommerce user experience that goes a long way toward improving customer shopping experiences. At the same time, it aids in driving meaningful customer engagements, thus bringing a multifold increase in online sales.
In addition to providing a smooth navigation flow, it is equally important to facilitate an easy search functionality. With easy search features, customers can find the product they are looking for in just a few clicks or keystrokes. It, therefore, significantly reduces the website bounce rate and keeps your customers engaged till they finally decide to make a purchase. As a result, it maximizes the conversion rate and thus boosts online sales to offer better ROI.
As of today, a majority of purchases happen across mobile devices. All major eCommerce giants have cross-platform mobile apps that handle millions of customers each day. Small-scale eCommerce businesses, however, can obviously do well without a dedicated mobile app. Nevertheless, they must optimize their website for mobile devices to ensure that they do not lose potential sales due to mobile responsiveness issues.
Many studies conducted on eCommerce platforms worldwide suggest that a majority of customers abandon their carts at the time of checkout. It is mainly due to the lack of a hassle-free checkout process or the unavailability of several payment methods. Ideally, an eCommerce site should support all popular payment methods including cards, wallets, netbanking, and more to facilitate seamless online transactions. At the same time, providing one-click-checkout features may further improve customer experiences and may also increase the number of returning customers.
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Here we have discussed some of the most crucial UX practices for eCommerce that businesses must follow to improve their website user experiences and achieve higher conversion rates. Apart from these few practices, it is crucial to design your eCommerce website in a way that customers are easily able to find the products they are looking for. Also, features like one-click checkout and omnichannel customer support go a long way toward increasing your online sales and revenue. Above all, eCommerce website owners should keep an eye on the latest market trends pertaining to UX design and development. Accordingly, they may keep their website up-to-date to meaningfully engage their visitors and turn them into customers.
We, at Oodles, provide full-scale custom eCommerce app development services at cost-effective rates. Our seasoned developers specialize in using the latest tech stack and popular software platforms like Magento, Shopify, PrestaShop, and WooCoomerce to build scalable eCommerce solutions. We have a proven track record in developing feature-rich eCommerce applications for web and mobile platforms. Our 360-degree eCommerce software solutions help businesses enhance their online presence and boost sales across online channels. To learn more about our custom eCommerce website development services, drop us a line at [email protected].