Customer experience is the pulse of any organization. A satisfied customer becomes the best marketing tool to attract new customers. In the modern business scenario, meeting customer demands and giving them great customer experience matters a lot. Manufacturers of today have understood that to remain on the battlefield of businesses, a great customer experience is paramount. And ERP systems are popular for enhancing customer experience.
Let’s know the role of ERP systems in improving the customer experience
To give the best present-day customer experience, there are a number of factors to focus on, such as providing multiple payment gateways, easy interfaces to do online shopping, detailed product information, other customer reviews, fast billing process and order status notifications, on-time product delivery, good packaging, etc. These are some of the customs that help to impress your customers and build a strong customer base.
Customer service is essential to build brand loyalty and brand reputation. If you treat your customers secondary, that is going to have an adverse effect on your brand status.
Enterprise Resource Planning (ERP) software solutions have become so prevalent across many manufacturing organizations as they enable manufacturers to render great customer-experience. ERP is the best tool that covers all customer associated processes and gives you everything that you need to make your customers happy and satisfied.
Be it about maintaining quality standards, multiple packaging options or about order status tracking from order placement up to delivery.
Let’s go further to take a grasp of how ERP systems truly add in to magnify modern-day customer experience :
1. Inventory and Warehouse Management
From raw materials procurement to the sales of products, ERP systems manage this all. Proper and efficient management of inventory is very important for business growth because it can make or break your business.
ERP lets you do an effective planning of resources. It provides you with data analysis based on purchasing histories and helps you determine who are potential buyers. It also lets you ensure quality production and their timely delivery to customers. ERP systems can notify manufacturers about the new entry of stocks. Everything from planning about the production cycle to the time of delivery, all is monitored and handled by an ERP solution. This way, you can give your client a right answer.
2. Real-time customer data accessibility
An ERP software integrated with all key business modules brings together all of your data scattered across the organization in different software into a single platform. Employees can have access to clients information at all-time. Faster response to customer queries and doubts is only possible when you have accurate customer order data with you. As a result, a company can provide great customer services and experience. ERP software creates a single source of truth for information that exists in a single location. Every department of the company can use this information and rely on it as it comes from a single database. Not only this, the customer service team can examine customer data easily with the help of ERP systems. By keeping a close view of customer behaviors, buying histories, preferences, demands, etc., a company can find out what to produce and what they want.
3. Easy integration with your E-commerce Site
A complicated interface of online store decreases the rate of customers buying from your site. But if you integrate your web store with ERP systems, they provide an easy-to-use interface for customers with detailed information about a product, status order notifications, inventory availability details etc. This kind of service and clarity to customers gives them utmost satisfaction.
ERP integrated with web store renders your customer a modern-day experience and don’t let you refrained from good opportunities to make more sales. Their integration brings transparency into the information that customers needs.
Read Next: How Integrating ERP With CRM Empowers Small Businesses
