5 Key Advantages of ERP and CRM Integration

Posted By : Manisha Jangwal | June 11, 2018

This blog explains how is ERP and CRM integration the best thing to do for a business.

Every business collects a large amount of customer data on daily basis. Because of this, organizations are dealing with more complex customer data management processes. And when this data is distributed across multiple software channels, there are chances of losing important data. The way businesses interact with their customers decide how long they are going to sustain in this cut-throat competition.

Satisfied customers are the most valuable virtue to any business. However, if these customers are not happy with your services, your business will not stand out of the competition. Moreover, when you fail to manage your customers, all of your customer relationship management related processes like predictions, decision making, sales, and purchase become inefficient. To deal with such issues, businesses are still using CRM and ERP software systems separately.  On the contrary, ERP and CRM integration keeps the customer, manufacturing, and inventory data at one place making it a more powerful and easier management for the users.

Below are the 5 key advantages  of ERP and CRM  Integration:

1. 360-degree view of customers

Both CRM and ERP software deals with the customer related data. ERP systems store and manage this data into a centralized database system which eliminates the duplication of data entry to a large extent. One of the biggest benefits of ERP and CRM integration is that it gives a complete view of your customers. CRM collects data in the front-end from customers. Whereas ERP contains data related to business processes. The problem arises when these two data sets of both systems overlap. Both are required to make decisions. CRM and ERP software integration resolves this issue as it maintains a centralized database for both modules and it can be shared with other departments of an organization. So, this 360-degree visibility of any kind of data generated within an organization helps you to make more informed and effective decisions.

5 Key Advantages of ERP and CRM  Integration
5 Key Advantages of ERP and CRM Integration

2. Accessing data becomes easier and fast

The sales department is able to perform better with the integration of CRM with ERP software. It enhances the productivity of the sales team of a company.

This also enables sales representatives to access or view data in an easier way. It removes redundancy and saves their time which in turn improves the productivity of a sales team.

3. Saves Money

Saving money is the most vital act of any business. If there is just one software rather than maintaining and supporting the two, your IT support cost will significantly drop. When CRM and ERP integration is done, there is less need for training the employees. Therefore, it minimizes the costs of training employees. Now, there is only one system; so additional costs will be less in this case.

4. Mobility

CRM system provides great support for mobile devices. However, ERP software systems fall flat when it comes to supporting mobility. With ERP and CRM integration, this problem no longer exists because it enables ERP applications to work on mobile devices. So, the entire data of your organization comes handy when you have both systems integrated.

5. Improved workflow

Without integrated systems, it is difficult to manage processes manually. Moreover, they are very time-consuming also. All business systems when working separately, pose a problem in any business. However, the task done by ERP and CRM systems separately could give more efficient results if they were integrated into one.

With ERP and CRM integration, you can attain automated workflow and streamlined business processes. Thus, it helps to achieve higher productivity than the previous approach.

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