As of today, eCommerce is one of the most profitable industries that is driving huge capital investments across the globe. To expand their reach and amplify their profits, an increasing number of retailers, merchants, and store owners are turning to eCommerce. Having a web presence was considered a luxury in the retail industry just a couple of years back. Today, however, a majority of retailers have at least one business website or eCommerce store to deliver online shopping experiences. That said, developing an eCommerce website might not be sufficient to sustain the cut-throat competition in the market.
More than half of customers who shop online prefer their smartphones to make online purchases. Developing a mobile-friendly eCommerce website has its perks but it can’t match the usability standards of a mobile app. eCommerce mobile app development is a tried and tested way to maximize user engagement and deliver great online shopping experiences to customers. Besides, it enables retailers to strengthen their brand identity and helps them gain a competitive edge in the online marketplace.
Here, we shall discuss the main reasons for investing in eCommerce mobile app development in today’s pandemic-stricken business environment. At the same time, we highlight the benefits of developing an eCommerce-based mobile app for small and medium-sized retail businesses.
Also, Read The Importance of Inventory Management For eCommerce
Reasons For Investing In eCommerce Mobile App Development
Developing an eCommerce mobile app offers a host of benefits to retailers and e-tailers in the form of increased customer outreach and better sales growth. Above all, it strengthens the brand’s online presence which goes a long way towards making it a successful eCommerce platform. The research shows that a majority of shoppers prefer a mobile app over mobile browsers for their online purchases. In the following section, we shall delve into the main reasons why eCommerce mobile app development is critical to achieving online success.
Customer Experiences
A majority of users feel more comfortable using mobile apps rather than accessing a website via web browsers on their mobile devices. It is because the user experience varies considerably across mobile devices and a website might not be as responsive when accessed on smartphones. Besides, eCommerce mobile apps deliver more personalized customer experiences, thus increasing the engagement level and conversion rate.
Brand Identity
In today’s intensifying competition, developing a strong online presence is essential to succeed. Brand identity plays a critical role in driving customers to an eCommerce platform and directly impacts its sales and revenues. Having an eCommerce website definitely improves your online presence but it might not suffice if your competitors are dominating the mobile marketplace. That said, eCommerce mobile app development is an effective way to strengthen your brand identity and earn customers’ trust.
Online Marketing
Optimizing an eCommerce website for search engines takes months of effort and might not deliver the desired results on time. Considering the sheer number of websites, gaining traction of the web for a newly launched website requires consistent effort on the SEO front. App store optimization for mobile apps could be even more difficult but the PPC adverts are more effective than the web. Therefore, if you are willing to spend a fair share of the money, you can easily attract new customers and get more app downloads.
Mobile Payments
When it comes to mobile shopping, a majority of customers do not feel safe while making payments on eCommerce websites. It is due to various security concerns that they feel quite uncomfortable while making purchases on mobile websites. Over recent years, there has been a substantial rise in cybercrimes and phishing instances. It is one of the reasons why they prefer mobile apps for digital payments amongst other factors like responsiveness issues and AMP non-compliance. Therefore, it is quite evident that eCommerce mobile app development would get you more sales from mobile devices as compared to a mobile-optimized website.
Also, Read Top Benefits of eCommerce App Development Using Magento
Conclusion
All things considered, it would not be wrong to call eCommerce mobile app development the need of the hour. As an increasing number of retailers, merchants, and small businesses are turning to eCommerce, developing mobile apps is becoming imperative to sustain the competition. Moreover, an eCommerce-based mobile app is more responsive and user-friendly than a mobile-optimized website. Therefore, it is more likely to engage users and turn them into customers. It is yet another reason why a large number of businesses are opting for eCommerce mobile app development services, despite having a strong web presence.
Why Choose Oodles ERP For eCommerce Application Development?
We are a seasoned ERP development company that provides end-to-end eCommerce application development services for cross-industry enterprises. Our development team has a proven track record in building scalable eCommerce solutions for web and mobile platforms. We use open-source technologies like Odoo, Magento, PrestaShop, and WooCommerce to build custom eCommerce solutions for the diverse business needs of our customers. To learn more about our eCommerce development services, reach out to us our team at [email protected].
